Todd Rose’s brilliant talk at TEDxSonoma expands on a startlingly simple point: When you design for the average, you design for no-one. He suggests instead we to need design for the extremes. For anyone who has worked with students, it is an intuitive enough concept, in theory. Yet in application, it has proven challenging, especially in a climate fixated on norm reference test … Read More
RSA of Steven Johnson’s “Where Good Ideas Come From” Talk
In the video below, the clever folks over at RSA Animate give visual engagement to Steven Johnson’s brief talk on Where Good Ideas Come From, an excerpt from his TEDtalk. One of the things we love about this talk is that it confirms what we intrinsically know to be true — innovation is more about interaction and engagement than sitting … Read More